Lets start the weekly series off with something I have not done....something plastered on every single website you hit:
Support and promote a new product line !
I have a very hard time finding one that cares for the hair the way I think it should.. I stumbled across (although-not personally tried yet) a line of new products for curly - frizzy hair that show tremendous promise - how do I make that assumption without using them ?
Exclusively by: THE INGREDIENT LIST
Its rare that I find products that reach my expectations for hair, coming from different specialties. Many think my expectations are ridiculously high, but I have worked with over 10,000 heads of hair...I know the repurcussions of products with lousy ingredients. Manufacturers of products use 100 or 200 heads to make their products, that doesn't compare with the amount of heads of hair I have seen and watched over for at least 10 years.
Aveda has introduced a shampoo they claim reduces frizz and unwanted wave by mimiking the natural cuticle. ( With the ingredients they use they have a great shot at it).
S M O O T H INFUSION
S H A M P O O
Daily cleansing smooths and softens hair up to 60%.
- Moisturizes and reduces frizz
- Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth new surface on hair
- Significantly reduces frizz and unwanted wave, helps prevent flyaways
- Protects against surface damage from heat styling
- Babassu-derived cleansing system softens
S M O O T H Infusion
C O N D I T I O N E R
- Daily conditioning smooths and softens hair up to 60%.
- Moisturizes and reduces frizz
- Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth new surface on hair
- Significantly reduces frizz and unwanted wave, helps prevent flyaways
- Protects against surface damage from heat styling
- Babassu-derived cleansing system softens hair with a luxurious lather
L I G H T Elements Smoothing F L U I D
Smoothing Fluid is a great prep before applying flat iron heat to hair that has been dried. It will give the hair slip—leaving a smooth, shiny finish.
- A fluid styling formula that adds shine and
movement as it restores a healthy look and feel to hair. - Plant-based ingredients—like certified organic jojoba—help condition and smooth hair.
- Smooths, and conditions
- Dries with a soft touchable finish
- Adds weightless, free-flowing movement, body and natural shine
- For all hair types
HANG STRAIGHT 
Smooth on damp hair from roots to ends before styling. Blow-dry straight.
- For straightening out hair and taming flyaways.
- Certified organic marshmallow root and flax seed blend creates smooth hold, while silica enhances shine.
- For curly or wavy hair
- Coaxes hair vertical Tames flyaways Defies humidity
the products are formulated with the company's plant infusion which includes aloe, maize and guar bean. The infusion is said to leave a deposit on damaged hair that restores the cuticle, mimics the nature of the cuticle and creates a foundation for smooth hair .
All of products use a number of ingredients I use in THRIVEN the Deep Hair condtioner that is a part of 10,000HEADS my 10 step STRONG HEALTHY HAIR Protocol, which I commend them for.
There are thousands of great ingredients out there, it just baffles me as to why none of these companies use them . . . . now I have found one company maybe I can refer to a lot in the future. here is a very accurate little vidoe clip of what we hear as hair stylists out of the mouths of "curlies"...check it out.
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