Sunday, May 6, 2007

SHAMPOO : MAKING SENSE OUT OF THE THOUSANDS OF SHAMPOOS ON THE SHAMPOO AISLE




BACK TO BASICS AND WASH AWAY
BAD HAIR DAYS WITH KILLER.STRANDS
SHAMPOO TIPS
Its funny, picking out a shampoo seems like a fairly simple task. . . in truth, it can be mind boggling. There are thousands of brands and thousands of options.I would like the subject of shampoo to make as much sense to you as it does to me, therefore I am on a new bubble-headed mission.....I am starting a weekly article about SHAMPOO... until I have exhausted the subject, approaching the topic of shampoo from every angle known to man!
Finding your perfect shampoo is no easy task. With such a huge range offered to the consumer from drug store brands to professional, from anti-dandruff to extra volume, we are literally soaked with choices.
Do you walk down the aisles at your Beauty Supply or the local Target and feel overwhelmed?
You're not alone. And the bad news is, over 80% of you are rumoured to be using the wrong shampoo for your hair type!
My goal?
to de-mystify shampoo and the manner in which you choose your shampoo.
How can you find your shampoo soul mate?
The fastest, most accurate solution?
When making an appointment with a qualified Stylist or Colourist at your local Salon for a cut or colour ask for a shampoo recommendation.
If that is not an option for you, the following will be helpful.
As a Cosmetic Chemist, when an order for a new shampoo formula comes across my desk, the very first requirement for end result? the "HAIR type" needs to be answered.... is the hair coloured or virgin?
The first question would be: do you colour your hair? or is it virgin hair?
Shampoo's are formulated for colour-treated hair or non colour treated or 'virgin' hair.
Secondly the Shampoo is formulated and designed for a specific "condition" of hair: dry/normal/oily/damaged/frizzy.
The second question you answer about your hair in picking a shampoo: What condition is my hair?
~THE CONDITION OF YOUR HAIR
This is one of the main factors to consider. If your hair is dry you don't need a shampoo that will strip your hair of oil, likewise if your hair is greasy...you shouldn't be using a moisture shampoo. Your ideal shampoo will help restore your hair to a manageable condition, so figure out what your hair needs most, whether this is colour maintenance, moisture or strength etc.
~ WHAT LOOK ARE YOU AFTER?
Many people will use a curl-friendly shampoo if their hair is curly, but if you're styling your hair straight this is a definite no-no. A curl activator will do nothing to create the poker straight hair you're aiming for, but a smoothing shampoo will put you right on track. Remember, shampoo won't work miracles - its job is to cleanse the hair and create a good foundation, its your products that do the styling.
~ HOW OFTEN DO YOU WASH ?
Think about your wash frequency. Avoid using anything too harsh or that's likely to strip away natural oils if you're going to be washing your hair daily.
~ Use SULFATE-FREE SHAMPOO ONLY
Sodium Lauryl Sulfate ( SLS)> must be avoided .
Watch out for this ingredient in your shampoos..
This chemical is one of the causes of the new hair loss cases in women. I will continue to speak out on it, because it needs to be abolished in our products.
SHAMPOO MYTHS Blown open
~ SHOULD I CHANGE MY SHAMPOO EVERY FEW MONTHS?
Why? There is no truth to the rumour that hair becomes immune to hair products...different products have different ingredients, if the dreaded Sodium Lauryl Sulfate (SLS) is in one and not in another...then of course the 2 shampoos are going to have different reactions.That's all it is....No immunity factor...
~DOES A RICH LATHER MEAN MY HAIR IS GETTING A BETTER WASH?
Enough bubbles for a foam party does not make a good hair wash! A rich lather doesn't always mean hair is cleaner as it is controlled chemically. Moisturising shampoos will not develop into a huge lather like the one for greasy hair due to their make-up.
Are professional products much better than drug store lower priced models?
Its all about reading labels. Once you have realized which ingredients there are that you must avoid ( later in the site I will make a business card print out to put in your wallet with the names of the chemicals that are to be avoided at all costs.). Once you have that list you may shop whereever your pocketbook leads you.
Its not the price of the products... its the ingredients that makes the differences you should watch out for.
Doing a quick Sulfate-free shampoo search. . . . there are starting to be a number of $5.00/$6.00/$7.00 shampoos without the dreaded SLS ingredient.. a couple phone calls revealed a couple major shampoo manufacturers...... the number 1 HOT ITEM in shampoos coming up? SULFATE-FREE!
http://www.shopping.com/xPO-Pure-Basic-Natural-Clarifying-Shampoo-Oil-Sulfate-Free-12-Oz-Pure-Basic this is a very nice $5.00 bottle of sulfate-free shampoo, the change is happening.

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