Age Graylessly Permanent Hair Color The single biggest reason the process of hair coloring came about? Covering gray hair. It is still the number 1 reason the multi-billion dollar business exists, although the tide is changing.
So . . I bet many of you have wondered about the covering grays trick. . . and it IS a trick. Each haircoloring service is unique and, in the same vein, can present unique problems. Gray, white and salt & pepper hair all have characteristics that present unique coloring challenges. For instance, gray hair can turn orange if the lightener used is not processed long enough. There are a great many services I can provide here to help you cover up, enhance and (this month) to PREVENT gray. For the first time ever there is a new product that claims to prevent 50% of gray from appearing that I will make available to you, starting today. So today's post will be about this new product, I imagine when I am all done with Gray Hair instruction we will have a total of 8-9 posts, so sit back and relax, I will cover a lot.
An interesting marriage of 2 companies have produced this product, Shiseido and Joico. Now with this combo I am much more interested in the line than I was with Joico's color. I bought 4 tubes and tested all 4. Only 1 out of the 4 would I even consider using, I'm not sure who they are having make their color, but was not impressed.
Now this combo is brilliant sounding. Shiseido mainly a make-up, skin care and body products company decided to step into the world of hair, which is smart, hair products don't take much of a hit when a recession creeps up. People still adore their hair, and would rather not eat than take care of their hair ( clients have said those exact words to me numerous times !).
Instead of introduce a single new category to Shiseido they partnered with a successful hair company, JOICO, to introduce a whole new line. There are 2 main lines of shampoo/conditioner/restore... In this Post I am only going to talk about the RE:NU SERUM as it deals with PREVENTING GRAY, but there is a whole line of yummy looking products I am in the process of testing...it will take me a week or so to make my assessment & if the shampoo and conditioner and styling products turn out wonderful I will let you know.Tracking down my "super gray" clients to give the serum to, is in order, to have a spot-on review...but I highly doubt 2 large reputable companies like this are going to make false claims, just doesn't seem likely to me. So I am going on the science I have reviewed. Joico/Shiseido has used one of my very favorite theories and one I use in fomulating THRIVEN and all my hair products as well. They now feel that "like skin" . . "hair ages" and degenerates with age...so they have used some of the science and ingredients that I used with THRIVEN... I guess that is why I am so excited about this line. The ingredients:
- Ceramides: improves hair's radiance and resiliency; used in many expensive face creams
- Acai Oil: restores hair silkiness & softness; this oil is full of delicious vitamins and minerals, from rain forest , many pro athletes swear by this oil for its strength building properties
- Cashmere Proteins: strengthens hair to prevent damage
- Orchid Extract: protects hair against environmental stresses
Re:Nu AGE DEFY is the only professional hair care system scientifically proven to address and reverse the key signs of aging hair:
- GRAYING
- LOSS OF DENSITY
- CHANGE IN TEXTURE
BTW: This does not mean you will never have to get your hair colored again. Personally the reason I get mine colored is because the color - itself...adds so much to making it look younger. What this would be good for is buying yourself some time when you are busy or traveling or . .? Maybe not having to touch-up quite so often...... I like the anti-aging factors myself. With the ingredients that are in it, this just may be one of the most revolutionary products to come out in a long time.
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