The single most prolific hair color on planet earth?
Level 1 Black
The problems encountered for hair color consumers for the largest color segment (Level 1 thru 5) on planet earth, remain a constant struggle for hair color manufacturers. I will admit I do not encounter a lot of that segment in my own personal practice, I'm in southern calif and it just isn't my demographic, which doesn't mean I am not interested -- nor concerned, I am.
One of the main problems encountered by these dark beauties, especially for you home hair colorists, is LIFT. Lightening that dark of hair is a challenge - for a Pro for a Crib Colorist for the Chemists. Therefore, the discovery and success of Wella's newest gold mine, MAGMA is a happy rewarding discovery
.Wella's definition: "Ultra Lifting Powder Color"
cut-to-the-chase > Colored Bleach > in layman's terms.
Even for the Pros they don't like using the word "bleach" in any relation to hair color - one of those damn "word phobias" again. The difference from your everyday on and off scalp bleaches? It truly IS colored looking at it, and it truly does lighten the hair and tone it at the same time. Too good to be true, was my first comment. The downside of course? the price. Yep, its about 10 times as expensive as one of the regular powder lighteners we all use, which brings me to tears almost.
FYI the most popular and successful lightener/bleach for 6 years running within the professional segment?
BLONDOR, powder bleach from Wella.
My favorite?
Blonder - Cream Lightener.BLONDOR Lightening Cream contains extracts of chamomille making it especially gentle to the hair and scalp. Using a Cream over a powder when the choices are available is a must. This cream lightener has moisture-retaining lipids, so when I combine that with the new Redken 40 Volume Developer, I am getting every single moisture retainer within the world of hair color.
BLONDOR Lightening System is an ammonia-free highlighting system that combines the condition and shine technology of Koleston Perfect with the lightening precision of BLONDOR for perfect blonde results every time.
Maximum predictability with Auto-Control technology
• Up to 5 levels of lift on natural and color-treated hair (with controlled heat & 40 volume developer).
• Creamy consistency
• Gentle, ammonia-free system protects as it lightens, when I want more lift I add what's called a Blonding Booster available through Wella's Color Perfect Line, which is basically a tube of ammonia.
• Pleasant fragrance
Little side track there, oooops.
Back to the wonder product MAGMA.
Magma Ultra Lifting Powder Color, formulated with patented Oxyresistan Technology achieves a quantum leap in off-scalp highlighting. It is now possible to lighten and color very dark, natural and previously color-treated hair in one step. You know how I harp on color not lifting color, well this tackles that nightmare. Magma Ultra Lifting Powder Color provides maximum lift of up to five levels and unlimited creative choices from cool blondes to brilliant reds in one fast and easy process.
I think the most impressive part of the MAGMA system (to me), is that it comes with a pH balancer and is a mandatory-part-of-the-system. Exactly like the "after-treatment" procedure I try to cram down all of your throats, you know the one with that IN DEPTH product !?!? If you are as focused on the health of your hair as much as I am then pH balancing is a trick you cannot live without. At the end of the development time, rinse thoroughly (keeping color away from scalp if using reds) lightly shampoo. To lock-in color, apply the specially formulated MAGMA Color Complete Pure Shine Sealer, process 5 minutes, rinse and style. You have no idea how "advanced" this one step is, so I completely admire the company for taking the risk. Its part of the reason the cost is so high - you have to buy 2 complete products, so I guess if you look at it that way...you are not having to use IN DEPTH and it makes a little more sense.
The power of lightening within Magma Ultra Lifting Powder Color comes from a combination of natural, organic components forged into a highly unique and very specialized powder. These compounds have been blended to their ultimate efficiency to deliver unparalleled lightening on the darkest levels of natural melanin and color-treated hair alike.
Magma's unique Oxyresistan Technology is a breakthrough in dye chemistry achieved with dyes that have never before been used in any haircolor products, which now means every other company will be in a race to learn this technology. A true first: brilliant and vibrant color combined with up to ( they say six, I say five) levels of lightening on natural and color-treated hair. These are direct acid or pre-colored, micro-dispensing dyes that do not react to oxidation. This means they are visible in the powder of Magma. And, though exposed to the oxygen mixture of the lightening action, they will not be consumed or change color. The color effect of Magma is permanent. The brilliant nature of these dyes also means they must be kept away from the skin to prevent staining. So it is not to be applied on-the-scalp.
FEATURES What Does it Have?
ADVANTAGES What Can it Do?
Up to 6 levels of lift - I say 5- Lightens black/darkest brown to medium blonde natural
- Oxyresistan Technology
- Magma offers an industry first with exclusive, unique direct acid dyes that are able to deposit brilliant color as it lightens up to 6 levels in ONE STEP
- 10 inter mixable shades
- Allows for more choice and creativity
- 20- to 30-minute process with a heat source
- Cuts highlight/toning time in half
- Swatch book represents the color result
- Choosing color is easy and predictable
I realize the price is crazy, but if you are coloring your own hair, you already saving a tremendous amount of money.
All 11 colors are available to you, the Color charts are downloaded in the Killerstrands GROUP, so hop on over there for the choices. The blondes are all cool and I love all of them... There is only one color I never use and that is the yellow-
gold, I just could never find a place for it. the colors are all intermixable and its easier, for the layman as you are looking at the color it becomes...where in Tints you are not. One of my little secrets for a gorgeous Rose-Beige, is 1 Tablespoon of /36 Gold Violet and a sprinkle of /44 Red Intensive ( the tiniest bit) an incredible Rose colored bleach....are you kidding me? It rocks and it lasts that color for a super long time, better than any toner I have ever used.
I guess you do get what you pay for.
Pricing
MAGMA Ultra lifting Powder : $45.00
MAGMA Color Complete: $20.00
To order Killerstrands now offers 2 methods and is working on more refinement.
#1) send email to Killerstrands@gmail.com with "Product Order" in the subject heading - we use PAY PAL for a secure & safe system
OR
PURCHASE MAGMA
ONLINE - now
THROUGH NEW SYSTEM
E JUNKIE.com - integrated into this blog
Secure / Safe / Quick
WELLA Magma Ultra Lifting Powder Color
+ After color Treatment - Magma Color Complete
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