Wella's 'Color Touch' Demi Permanent Line of Hair Color
# 2 : Wella's Color Touch Demi Perm Haircolor
Demi permanent Hair color is a wonderful little secret, the public doesn't seem to quite understand its advantages, so I'm here to spill the beans, or blow the top off . Education, what a wonderful thing.
I make Wella's Color Touch available to you by just sending an email and putting "Order" in the subject line Killerstrands@gmail.com
This will actually be on the subject of both Semi & Demi permanent colors, there is no way to correctly define Demi color without completely understanding Semi. They are like twins...identical twins. Came from the same egg, look exactly alike on the outside but on the inside are completely different. UNIQUE and beautiful.
Semi Permanent Hair color: no-lift hair color that lasts approximately haircut to hair cut which partially penetrates the hair shaft, is not mixed with a developer and is incapable of lightening the natural pigment. Which means this can only be used to color the same or 'darken' hair. Basically it 'coats' the hair shaft. Excellent toner + adds tons of shine. Adding Semi permanent to your hair is a very long time celeb secret, it is a messy endeavor and a time consuming one but it honestly does add shine-luster-thickness and strength to hair - it really does. It does only work on one color, if you have multiple colors - nope!
ITS SUPER EASY TO DO TO ONESELF and I would highly suggest it for you first timers.An excellent choice for a 'first' color service for many reasons
- no maintenance of 'new' growth
- fades with each shampoo
- no ammonia
- does not lighten
- gentle as shampoo to the hair
- used right out of the bottle
As much as I love Semi-permanent color, I'd like to warn you about the many variations. As usual do NOT purchase a boxed kit claiming to be a semi-permanent color for 3 main reasons:
If the box has you "mix" 2 bottles together: its NOT a true semi-permanent (most do)- USA has no universal guideline defining "semi permanent" = leeway can be enormous (& dangerous)
- Lastly, from my own (in salon) experience: the most harmful of categories of boxed hair color, most people came in for repairs. From Clients comments I learned they were "misled".
If you mix any hair color with developer ANY....it will create a line of demarcation and will not simply shampoo out easily, so to me and most colorists that would not be under the category of semi perm. That is why they came out with this new category called "DEMI" Permanent. For the 'next step' up. That way we all know what we are buying and applying!
Again, there are no rules nor laws as to what exactly 'is' a semi permanent and if it can or cannot have a developer. Which is the basis of the problem. The company is not doing anything wrong, we as a country are...by not having any type of guidelines.
I'm not one of those that tries to fix "global problems" truthfully I never even like to mention crap like this. But, in my eyes its the basis of the problem. I could try really hard to "blaim" the big hair color manufacturers, but that's like shooting myself in the foot, when in fact, its not even true! Truth - Reality - Honesty... I strive to live my life by these words.
The FDA needs to create a lot bigger Cosmetic and Hair Division and within that... both divisions need to come up with a simple doctrine that states what a 'temporary' - 'semi-permanent' - 'demi-permanent' - and 'permanent' hair color is. Define, explain and clarify each one and hand it out to the 2 billion dollar a year hair color business.
That just seems like a very large sector to let run rampant on the American people, without some structure, guidelines and at the bare minimum a piece of paper that defines the cosmetic chemicals that are allowed to be applied to the human body - - - - - safely. My Lord its something a decent small business class could put together from a local junior college.
Enough said.
Thing is . . . using developer means you are opening the cuticle and letting the color into the shaft of the hair... and that (by old school definitions) is not semi permanent, in any decent Colorists book. Again - no laws / no standards/ no guidelines to go by. Therefore using any of the variations on the theme of semi-perm on the market can be dangerous and disappointing to those of you trying out hair color for the first time. I'm not trying to complain, what I'm trying to do is educate to prevent heartache and disappointment, something I see in this business way more than I ever expected to.
There are 2 main types of semi permanent colors:
Aniline Derivative semi permanent hair color : which partially penetrate, partially coat
Polymer Semi permanent: dye that coats : not penetrates (Crazy Colors) to me the true semi's.
Neither of these will lighten the hair and are also know as direct dyes.
A common misconception of semi's is that they will always fade out after 4-6 shampoos. Not True. Many different factors apply: porosity of hair, texture, if its the 1st application or the 4th makes a huge difference.
Many of the hair color companies are eliminating semi-permanent hair color (huge mistake in my eyes) - except for what most of us refer to as "crazy colors" you know those bright punky wild colors. Those come directly out of a jar/tube and are true semi-permanent colors. Sadly, Wella does not make a semi permanent color and I will take an entire post to go into the advantages and the wide range of Semi's - but for now this is for the Demi's.
Wella's Demi Permanent Hair Color - Color TOUCH:
is similar in nature to semi-perm but it is longer lasting. It is formulated to deposit but not lift (lighten)color. It has a smaller tint molecule & therefore is able to penetrate the hair shaft. this formula generally imparts vivid color results...the unknown secret to the public. I feel if the public knew how wonderful this category of hair color is that it would eliminate a whole lot of Salon visits.
Yes, its THAT GREAT!
Demi-permanent hair colors are ideal for covering un-pigmented hair, refreshing faded permanent color, depositing tonal changes without lift, corrective coloring, low-lighting, ribbons, drips, filling, this is the single handiest category of hair color >in my humble opinion.Demi Permanents are excellent for covering gray under 30% and especially for covering gray on men!
What I am going to do now is make that available to you through Killerstrands and PAY PAL.
Color Touch is THE premier line of Hair Color
It is my favorite line, the most handy - with the widest range....this line produces SHINE like you see in those damn commmercials - "why" & "how" you ask?
Because this is the line we use to shoot the commericals and have used for years
Here is what Wella says about its demi perm line:
Demi-Permanent Hair color
Long-lasting, deposit-only hair color Colour Touch Demi-Permanent Hair color is designed for use immediately after a chemical service or by itself. Formulated for application to pre-shampooed, towel-dried hair.
Hair color That is:
• Ammonia-free.
• Deposit only, no lift.
• Long-lasting
Ideal For:
• First-time color users
• Matching client's existing color to blend gray without noticeable outgrowth
• Adding new richness or fashion tones to client's existing hair color
• Refreshing faded hair color
• Immediate use after lightener or permanent wave services
• Coloring relaxed hair (Wait 2 weeks after relaxer service.)
• Blending up to 50% gray
• Quick color service Processes in 30 minutes or less
Hair color That Offers:
• 25 inter-mixable, fashionable shades to create a wide range of colors plus Clear for additional shine, be sure to take advantage of this
• Economical 1:2 mixing ratio. Up to two applications per tube
• Optimal results when mixed with Color Charm Activating LotionI will say I truly think this line is not marketed very well because of how great, handy and easy it is to work with. This is just the most perfect first color for covering gray....If it fits your needs, you will not be disappointed.
If you are sensitive at all , be sure and do a strand test (mix up a small amount of the product, apply with a Q-tip behind your ear - overnight with a band-aid)....and follow directions on the box
Read them twice and make notes for yourself - PLEASE
Remember to get WELLA'S IN DEPTH, one of the single greatest finds on the planet, to follow up even this color service.
Stay tuned for part 2
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